SIMPLICITY (linked to wikipedia)
I like simple concepts, quotations, words... they attract meanings and evoke memories, emotions, energy...
And then... adding it as an adjective, make a noun very interesting:
Simple life, simple action, simple thought...
And simple can be related to "easy": "take it easy", easy life, easy jet... stress free.
Edward de Bono wrote a very interesting book about Simplicity explaining how important can be the time used to simplify what we do and how much time, energy, money can be saved by not repeating everyday actions that waste it. So, it is very important to take time to think about how we should do the procedures that we use everyday, as that simplification will have a multiplying effect.
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"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."
Things should be made as simple as possible, but not any simpler.
If you can't explain it simply, you don't understand it well enough.