Everything started when I had a problem... tooth ache (a molar). I went to a dentist who told me the only option was to remove it!!! At that time I was busy with my studies. The pain went away and after some months I decided to try my luck and see if there was any other option, so I went to another dentist. That is how I found "Smile Dental Centre" in Basildon. Thank God!!!
When I attended Smile Dental Centre, Mr Sareen told me I had an 80-90% probability of success with my molar, what was ok for me.
Then I wonder: Why my previous dentist told me that the only option was to remove the tooth? Was it a difficult job? Was a lot of work involved? Were there any other reasons?
When I met Mr Sareen I was very pleased. Polite, efficient and... he saved my tooth!!! After the treatment, I really feel there was a lot of work involved and it was not easy, as I required a root canal treatment and a crown on a tooth that already had had a very big feeling and was half broken. From my point of view, I had a problem and he solved it.
I guess the difference between the two dentists is the attitude towards MY problem. One of them acknowledged it as something to be achieved (even though it could be a challenging job) and the other one did not bother or could not. I am not sure if the reason is due to skills, work ethics or personal values, but the truth is that I feel very grateful.
Looking for analogies, as this is one of the typical creative thinking tools, I relate this experience to the building of the ESP (Emotional Selling Proposition). Even if both dentists skills could have been similar, one of them, ONLY ONE OF THEM, was able to do it. Maybe It was not only WHAT TO DO (treatment), HOW TO DO IT (professionally, confidence on own skills), but also WHY TO DO IT (personal values). And then I think about WHY I distinguish myself from others who can provide similar services to mine.
That can be the way of transforming a problem (a difficult job) in an opportunity (a satisfied customer who can share his experience).
Other analogies can be:
X ray to identify the problem, how far we are in the solution. Not only one, but more if necessary. Once you have started solving the problem is good to stop and think how it is going to assess other options.
When the problem has been identified and defined, the actions have to be efficient. Balancing thoughts and actions. Efforts and breaks. The same way that you can go to the dentist once a week to continue the treatment, the same way you can deal with issues once a week, having time to rest and go back full of energy and motivation, alternating concentration and relaxation.
Besides the machines to do the X rays there are other tools, mouth wash, adjustable chair, etc. to make the job comfortable and safe.
And again, the good manners, not only with the customer but also with the staff. I was very impressed about Mr Sareen politeness to his assistant saying thank you on many occasions.